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Adpay
Created a new identity system and website redesign for Adpay, Inc., the leading provider of online solutions to the media industry.
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Daily Makeover iPhone App
Designed the Hairstyle Wizard iPhone app for trying on celebrity hairstyles and then sharing those makeovers with friends.
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Daily Makeover
Virtual Makeover StudioLead the interaction design of a virtual makeover studio where users upload their photo and try on hairstyles, hair color, cosmetics and accessories. The studio has been deployed for Avon, Clairol, and other beauty clients.
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Klein Buendel
Moderated usability tests and recommended improvements for a new sex education website for teenagers. The site uses videos, gaming, and other interactive tools to teach students and encourage open discussion of sensitive topics and healthy behaviors.
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Vehix
Conducted competitive usability testing of top car websites and used findings to redesign key portions of Vehix. New designs are being rolled out incrementally.
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HomesDatabase
Lead the interaction design of a real estate search website for the Washington DC / Atlantic seaboard region.
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Fetal Hope Foundation
Redesigned the Fetal Hope Foundation’s website. Fetal Hope funds research and provides support to expectant parents of babies with life-threatening illnesses or syndromes.
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Clairol Try-it-on Studio
Customized the Daily Makeover platform for Clairol. The site leads Clairol customers through a hair color recommendation wizard and lets customers try on and purchase color products.
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AdPay
Redesigned the ad creation wizard that enables consumers to create classified ads on news websites. Provided interaction design wireframes, creative design, CSS, and HTML coding of the user interface.
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PublicEarth
Conducted an expert review of PublicEarth.com and provided recommendations for making the purpose and value of the site clear and improving usability.
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Fuser
Conducted a usability test of the Fuser beta site. The test resulted in immediate usability improvements to the site and validation of the product concept and product roadmap.
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Yellow Pages New Zealand
Lead the interaction design and conducted usability testing of the Local Matters local search platform. Customized the design for yellow pages publishers around the world, including www.DexKnows.com, www.Yellow.co.nz, and www.canoe411.ca.
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The Reed Group
Conducted an expert review of The Reed Group Leave of Absence enterprise application used by large companies to manage employee leave of absence and ensure compliance with company, state and federal leave of absence regulations. Streamlined task flows and created a new graphical look and feel.
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The Denver Post
Conducted a usability test of several new concepts for local news websites. Generated strategies for improving adoption of the websites and for supporting readers’ goals and behaviors around finding and reading news.
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Fluke Networks
Conducted an expert review of the Fluke Portable Network Analyzer mobile application. Recommended short and long term improvements to navigation, page layout, and touch interactions. Provide ongoing icon development for Fluke products.
