The Final Step in Designing an Exceptional User Experience

Web applications present an opportunity and a challenge to use graphic design to create compelling and engaging user experiences. Consumers do not distinguish between software applications and websites, and they expect both to be intuitive and appealing. Even the best interaction design goes to waste if users don’t like the way your site looks or if they don’t notice the important elements on the screen.

More than just marketing design, user interface branding incorporates your brand identity, the latest trends in web design, an understanding of your users’ goals and tasks, and human factors principles for making important functions easy to find and use.

User Interface Branding – Process

We start by understanding your customers, your brand, and the personality that you want your site or application to have. We present you with multiple design concepts that convey your brand and vision, and help you to select best one. Then we create design comps (mockups) showing the branding, exact placement of elements, and color treatments for each unique page of your site or application. Finally, we deliver graphic design assets such as page headers, button and tab images, and photography; and a style guide for developers to use when implementing your site.