Need to shape up your UX in 2015?

23 Jan By Molly Hammar | January 23, 2015

About five years ago I went on a health kick. I lost 20 pounds, worked out six days a week, and got into the best shape of my life. What a relief to have arrived at my goal, and to never have to go on a diet again! I would have so much energy to focus on other goals now that “lose weight” was checked off the list. And oh, what fun it was to buy cute clothes in my new smaller size.

But, this winter my cute—no longer new—snow pants are too tight. I can barely bend my knees to navigate our champagne Colorado powder. How did some of those pounds creep back on? I need to change course. So, it’s back to tracking my food and hard workouts for me.

The New Year is the perfect time to take stock of our lives, our bodies, and our businesses, and then change course to make improvements.


Is your web or mobile application in top shape?

Just like weight can creep back on over time, your user experience can gradually decline. Clients who hired us five years ago—or even two years ago—understandably spent some time savoring their successes. But, taking a fresh look might reveal that the user interface—like my snow pants—is bursting at the seams.

Have you added features that aren’t well integrated into the user experience? Have business units jockeyed for space on your home page, resulting in clutter that obscures the most important actions? Does the luxury user experience that you were so proud of now have doors to nowhere, like the Winchester Mystery House?

Responsive design is the new normal.

If it’s been more than 3 years since your last major user interface design push, it’s likely that your site is not optimized for mobile use. Responsive design is the new normal, and it provides opportunities to simplify user experience across all platforms. We can revamp your user interface to display gracefully on any device.

Sometimes all that’s needed is a quick UX shape up. We can help you to review your users’ goals, itemize business goals that must be supported, and streamline your user experience. We can also update your brand to reflect the latest design trends.

The work of staying in shape is never done. If you think it’s time to get your application UX back on course, drop me a line. Let’s talk about the next steps, which, I can promise you, are easier than losing 20 pounds.


If this post has got you thinking, but you’re not quite ready to call in a UX personal trainer, you will find some helpful hints on quick UX fixes in my post Picking the low hanging fruit of the user experience.