Usability geek spills all:  mobile apps and advertising

Usability geek spills all: mobile apps and advertising

Whether you are a client or a friend, you know that I do enjoy the geekiness of the work. Here’s where the usability geek opens up. I cannot resist telling you about the results of an unusual testing opportunity, and what our findings mean for your advertising...
The cobbler’s child gets new shoes

The cobbler’s child gets new shoes

“Get the site out there, and improve it over time,” we tell our clients over and over, emphasizing that web design is iterative. So like shoes for the cobbler’s kids, I’m thrilled to present a new Acclaro website. The site features an entirely new visual...