Are you delivering on your UX brand promise?

Are you delivering on your UX brand promise?

I’m constantly making promises to my eight-year old son. Here’s the scene: I’m cooking dinner and he asks, “Mom can we go to the library tomorrow after school?” “Sure, honey,” I promise, without it actually registering that I just agreed to drive 30 minutes each way,...
Go ahead, pick the low hanging fruit

Go ahead, pick the low hanging fruit

Often clients ask me to identify “low hanging fruit” — improvements to their websites or apps that can be made fairly quickly and easily. Early on in my career, I thought, “Why bother with the low hanging fruit if the tree is missing limbs, planted in the wrong...