by Molly Hammar | Sep 26, 2014 | Blog
I’ve been spending a lot of time on planes these days. I find I’m booking a flight using my phone during my son’s hockey practice; or using my laptop to find a hotel during short breaks between client meetings. All of my hurried use on the go brings me to UX principle...
by Molly Hammar | Sep 18, 2014 | Blog
Last summer my parents–who are in their seventies–got a flat tire on a rocky dirt road about 40 miles from the nearest town. My mom immediately retrieved the vehicle instruction manual from the glove box and started pouring through the pages. My normally...
by Molly Hammar | Sep 18, 2014 | Blog
What we do is if we need that extra push over the cliff, you know what we do? We turn it up to eleven. One louder.” -Nigel Tufnel, Spinal Tap I often give a presentation to clients outlining the most important human factors and design principles behind our work. A top...
by Molly Hammar | Sep 11, 2014 | Blog
One of our clients, a good client I like so much that I choke down beer with them though I prefer wine, recently asserted that design patterns reduce the need for interaction design by 85%. Could that be? It is true that lots of companies rely on design patterns in...
by Molly Hammar | Sep 4, 2014 | Blog
Last fall Realtor.com launched a unique website, AgentMatch.com, in two test markets. The website allowed consumers to search for and compare real estate agents based on their performance statistics and reviews. Acclaro moderated iterative usability tests and helped...
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