by Molly Hammar | Nov 20, 2014 | Blog
The other day I was looking at job postings, seeking insights about how our prospective clients describe their needs. Here’s an example of what I found: UX Designer Responsibilities: Gather user requirements through interviews, contextual inquiry, and other...
by Molly Hammar | Nov 3, 2014 | Blog, Top 11 UX Principles
I hate shopping in thrift stores. Rationally, I know that I should love it. I have a young child who outgrows his clothes every three months. There are unique finds for adults. As a Boulder area citizen, I should wave the green “recycling” flag. But here’s...
by Molly Hammar | Oct 20, 2014 | Blog
I’m constantly making promises to my eight-year old son. Here’s the scene: I’m cooking dinner and he asks, “Mom can we go to the library tomorrow after school?” “Sure, honey,” I promise, without it actually registering that I just agreed to drive 30 minutes each way,...
by Molly Hammar | Oct 2, 2014 | Blog
Often clients ask me to identify “low hanging fruit” — improvements to their websites or apps that can be made fairly quickly and easily. Early on in my career, I thought, “Why bother with the low hanging fruit if the tree is missing limbs, planted in the wrong...
by Molly Hammar | Sep 26, 2014 | Blog
I’ve been spending a lot of time on planes these days. I find I’m booking a flight using my phone during my son’s hockey practice; or using my laptop to find a hotel during short breaks between client meetings. All of my hurried use on the go brings me to UX principle...
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